Diablo Rock Gym

Advanced Campaigns
UNT Fall 2017
Professor | Douglas May

Diablo Rock Gym is a brand campaign for a bouldering gym located in California. Diablo Rock Gym is a bouldering gym located in California. This major campaign focused on an updated brand identity with a way to engage and excite community members that may not have been introduced to climbing before through the use of guerilla style marketing, a pop up climbing wall in prospective cities, and a member app that helps make the most of your climbing experience with AR to track your betas(solutions).